DialsWeb, a website optimization consultancy, serves small-to-medium-sized businesses seeking to optimize their online presence to drive completed and repeat purchases. With a focus on the “human side” of tech, DialsWeb uses its own SMART (Strategy, Measurement, Analysis, Research and Targeting) methodology to ensure that customers find online experiences that are both efficient and enjoyable.
Because the “front-end” of the website is what consumers see and interact with, a customer experience that drives conversion is DialsWeb’s #1 priority. Businesses with underperforming websites force consumers to adapt their interactions to the behavior of the website. That is, if consumers had no other choices, but online your competitor is just a click away.
SMART begins with discovery interviews to identify the goals and priorities of the business, timelines, budget and success metrics. Then, “back-office” business processes are evaluated to identify what is required for conversion optimization.
If there is sufficient traffic, web analytics and research tools are added to the business metrics. These metrics are tracked and monitored and changes to the website are evaluated in terms of the extent to which ongoing optimization is successful
Victoria began her ecommerce design career at Open Market, an early secure webserver and encrypted payment processing company that held patents on shopping cart and credit card payments over the Internet. Think PayPal. Before PayPal. There she designed and evaluated shopping and checkout workflows, and developed web storefronts and e-catalogs for bricks-and-mortar businesses transitioning to ecommerce.
Later, at namestake, a division of Thomson and Thomson, now Thomson-Reuters, she led a 35-person team in the design and development of a self-service trademark and domain name business intelligence website recognized by Inc. magazine. She also began using web traffic analysis, conversion rate and customer and partner feedback from surveys and focus groups to drive design. In other positions, she combined her experience in customer experience design with business process improvement and website optimization.
Having managed the design and evaluation of ecommerce businesses and websites in startups, consulting firms, and established companies, Victoria began DialsWeb because she saw an opportunity to provide small-to-medium sized businesses (SMBs) with the outcomes larger companies can deliver, along with the attention and responsiveness a smaller business can provide.