9319 Groffs Mill Drive • Owings Mills, MD 21117 • 800-405-2WEB

Website Optimization Services

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Optimization Overview

Website Optimization is our consulting services program that integrates evaluation of:

  • End-to-end online merchandising workflows that reflect the way consumers actually shop
  • Customer experience evaluation and improvement
  • Ongoing conversion optimization

Our website optimization offerings consist of experience discovery interviews, experience reviews and monthly experience escalation checkups. 

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Experience Discovery

During our interview conversation, we will:

  • Identify high-priority business and customer goals
  • Create scenarios of use based on identified priorities
  • Determine metrics to be used to judge success as conversion optimization proceeds 

A discovery interview precedes all engagements. 

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Experience Reviews

In experience reviews, we:

  • Examine overall site design, layout and structure
  • Compare pages and workflows to our experience best practices SMART framework
  • Provide “quick wins” to rapidly improve customer experiences
  • Prepare detailed conversion optimization recommendations

BASIC REVIEW

$ 497
  • Package includes:
  • Discovery Interview
  • Review of up to 4 critical desktop or mobile pages:
  • Home Page
  • Category Page
  • Product List
  • Product Page
  • Review of 1 critical desktop or mobile workflow:
  • Browse
  • Cart
  • Checkout
  • YOU WILL RECEIVE:
  • A detailed written report describing issues identified and prioritized recommendations
  • Unlimited Email Support
  • 2-3 Day Turnaround

STANDARD REVIEW

$ 997 BEST VALUE
  • Package includes:
  • Discovery Interview
  • Home Page Review
  • Review of all desktop and mobile pages listed below:
  • Category Pages
  • Product Lists
  • Product Pages
  • Review of all critical desktop and mobile workflows listed below:
  • Browse
  • Cart
  • Checkout
  • PLUS
  • Navigation & On-Site Search
  • YOU WILL RECEIVE:
  • A detailed written report, containing text and images, describing issues identified and prioritized recommendations
  • Follow-Up Strategy Session
  • Unlimited Email Support
  • 3-5 Day Turnaround

PREMIUM REVIEW

$ 1997
  • Package includes:
  • Discovery Interview
  • Standard Review PLUS
  • Account Creation
  • Orders & Order Tracking
  • Product Variations
  • Product Comparisons
  • Personalization
  • Ratings & Reviews
  • User-Generated Content
  • YOU WILL RECEIVE:
  • A detailed written report, containing text and annotated images, describing issues identified and prioritized recommendations
  • Follow-Up Strategy Session
  • Unlimited Video Support
  • 5-10 Day Turnaround
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Experience Escalation

For experience escalation, we will:

  • Build upon the baseline results of an experience review
  • Analyze your Google Analytics and platform reports to assess visitor behavior
  • Establish an ongoing conversion optimization process with monthly checkups
  • Examine service delivery processes and technology needed to support optimization